From Consultation to Conversion: The Proven Sales System That Drives Revenue, Retention and Growth From Consultation to Conversion with Terri Ross

The consultation is the most powerful revenue lever in your practice. In this high-impact session, attendees will learn how to master the emotional and strategic elements of the consult, confidently handle objections, and use practical KPIs to drive smarter growth decisions and sustainable profitability. Terri Ross breaks down a proven, repeatable consultation framework that transforms how practices connect with patients, uncover emotional motivators, educate with authority, and present treatment plans that convert. Attendees will learn why patients say “I’ll think about it” or It's too expensive,” how to ethically increase perceived value without discounting, and how to handle objections with empathy and without pressure. This session also bridges the gap between sales performance and business intelligence, demonstrating how consultation KPIs support critical growth decisions such as pricing adjustments, hiring additional providers, and scaling services. Through live script breakdowns, real-world examples, and hands-on tools, attendees will get a complete sales formula that drives growth and results.